A Content Marketing Strategy for Local Search Engine Rankings
The days of the lazy Local SEO Service trying to trick Google to put your small business website higher in the local search results are over. According to Google there is only one true way to dominate the search results in your local market.
Back in 2012 Google made it very clear to Local SEO services, website designers, and small business owners that they will reward websites based on the content they create with higher rankings in their search results..
“The days of hiring some cheapo Search Engine Optimization service that charges dirt low prices, and outsources their work overseas to a company that builds you thousands of back links attempting to trick the Google algorithm into thinking your website is incredibly popular are over.”
Google always catches up to these quick buck artists and if you hire them, your website will eventually get caught and be penalized, possibly even banned from the Google search results.
Google Loves Fresh and Relevant Content!
What does Google consider to be content and how does our Content Marketing System work?
First of all, it is important to understand that a few years back, Google completely changed the search result pages to reveal more than just websites. When you do keyword searches you will also find videos, images, press releases, blog posts, in some searches even your Social Media business pages.
Building an continuous stream of quality content allows you to target numerous keywords!
Many Local SEO companies set keyword limits and then build thin websites with very limited content, only targeting the amount of keywords you are paying for.
What if the keywords you are paying to rank for are lousy and not bringing in new customers?
Why do you want to ignore dozens, even hundreds of other popular keyword phrases that your potential customers are typing into Google, and lose their business to your competition that is targeting those keywords?
The beauty of a solid small business content marketing plan is it enables you to target numerous keywords at a much lower cost!
At Local Goldmine by continuously building fresh content, uploading it to your website, and distributing it around the Internet through Social media outlets, we help your small business target more keywords.
Your ability to target hundreds of keywords is only limited by how much content your budget allows.
Case Study: One of our clients was only targeting around 5 keywords and was receiving very little traffic, before we generated a content marketing strategy . In only 3 months of using Content Marketing, their website has more than doubled their website traffic and is now showing up in Google for over 178 keywords!
Why is using a Content Marketing System the most effective way to do Search Engine Marketing in 2014?
Google has made it clear that they will no longer reward SEO gimmicks people have been using (building thousands of back links). Top spokespeople at Google have said straight up that they want fresh and interesting content that online searchers will find interesting and enjoy reading.
Google has made no secret about the fact that they are also looking at what is known as, Social Signals which is how many people on the popular social networks like Facebook, Twitter, Google Plus and YouTube are sharing, viewing, liking and re-tweeting your content across the Internet.
How Local GoldMine uses CMS to target more keywords for your small business.
Using powerful keyword research tools, we determine what keywords are relevant to your local business. We then determine what type of content has the best chance to rank on page one of Google for those keywords.
Here are just a few Content Marketing strategies you can use to target specific keywords:
- Blog Posts/Web Pages
- Video SEO
- Image SEO
- Slide Shows
- Press Releases
- Social Network posts
We do not discuss all of our methods here or our content distribution procedures. You can rest easy knowing that content marketing is exactly what Google wants, and we are always in FULL Compliance with Google’s rules.
If you are serious about dominating your Local Market for numerous keywords without the huge cost, content marketing is better and more effective than anything else online.
How Much Does a Small Business Content Marketing Platform Cost?
Before you pay some huge monthly fee for 5-10 keyword phrases that may not even be the best keywords, allow us to complete a thorough SEO analysis to determine the best course of action for your business.
There are multiple factors that determine the cost of a content marketing system. Most importantly, the type of small business you run, your products and services, and the local market you are competing in. Keep in mind that if you are in a highly competitive market, it will require more content and usually takes a little longer to penetrate.
Let’s be right up front here, we charge based on content creation and distribution. Content creation may be once a month, once a week, or on a regular basis.
Get a Free Local Search Engine and Website Design Analysis and Consultation Today!
This allows you to get a clear picture of what you are currently doing online and what needs to be done to accomplish your goals.
Once we have solid information about your business and the competitive environment online, we can discuss the amount and types of content your business will need and how often it should be created.